Coming from a “givers gain” mindset
One of the greatest ways to build long-term business relationships is reciprocity and giving from a place of genuine service. This is something I learned early on as I learned from experienced networking groups like BNI and eWomen Network.
Whether you are in a networking environment or you’re meeting with a potential client, always ask yourself how you can support them. Always think, in the back of your mind, “How can I truly help this person?”
Or, you may want to ask them outright. When you sell something like flowers - like I do - they often think you’re trying to sell them something. I’ve learned to ask them, “Who are your ideal clients or best referrals?” Or I’ll ask, “What projects are you working on now?” or “Are you looking for any resources?”
Some examples of giving:
Pass along extra tickets to an event your business sponsored, especially if others in the room are their ideal clients or referral partners.
Give your clients exposure to the whole room by sponsoring centerpieces or referencing them in your email communications
Share tips in the comments section of your blog or Facebook
Connect with them and share ideas on how you can help solve an issue. Make introductions to resources that will help them achieve their goals.
Give a referral that is meaningful for them.
As Zig Ziglar so eloquently stated, “You will get all you want in life if you help enough other people get what they want.” Giving others resources or support in achieving their goals is a great way to build reciprocity.
In the competitive world of relationship building, building strong relationships is crucial for business development, referrals, and profitable connections. People buy from who they know, love, and trust, so following these tips could really make an impact on your business growth.
Remember, taking a genuine interest, doing exactly what you say you’re going to do, and giving from a place of service will show your customers you truly care. By communicating how much you care, you create a loyalty and an unbreakable bond with another human being. That’s the secret to building deep, long-term relationships.
Please comment below and share your experiences and tell us about the response you get when you try out these tips. Your success is important to us and we want to grow and learn with you, too!
More resources for you:
5 Tips for when flowers make sense for business gifts.
3 tips when you can't seem to get in the door with a potential client
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