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Can't I just go online and find a local florist over there myself? 3 Questions to help you

March 27, 2018

Can't I just go online and find a local florist over there myself? 3 Questions to help you

The internet is so seductive, isn't it - we feel powerful to do all kinds of things ourselves. And sometimes that's awesome and great, and sometimes we get in over our head and don't even know it.

For example, there are now a number of online florists who masquerade as local florists. Recently, I took a call from a woman who asked me right off "Why did you deliver my flowers? I ordered them from a local Phoenix florist, but not your florist." When I looked up the order by the recipient's name, I saw that it came to us from a florist who had a California address. The sender was shocked, and so was I. Some businesses use online advertising to get people who are wanting flowers delivered in Phoenix to place an order on their website, and yet are not a local Phoenix florist.

The Society of American Florists shares on their aboutflowers.com website: "Not all “local” florists are local. Some out-of-state telemarketing and online firms pose as local florists. These companies mislead consumers into feeling they are ordering flowers from a local florist, but without their knowledge, are being call-remote forwarded to another state. These firms charge higher fees and take business away from legitimate local florists. Consumers are deceived into thinking they are doing business with a local company when they’re not."

Buying flowers out of state is one area where you may want to think about a few things to make the best decision to support your goals. Here are a few questions that will help you decide for yourself:

If you want to go online and look up a local florist in the area where the flowers are to be delivered:

Time:

How much time do you have to vet the florists that Google serves up? Did you know that there are more and more 'florists' who are wanting to capture your business, but aren't in the location that they appear to be in? And how much is your time worth?

Know-how:

Do you know how to identify a true local florist? Look for an actual address on the 'about us' page. Check out their social media accounts. Do they have a local phone number or just an 800#?

      • We can solve this issue for you with our network of local florists - we guarantee that your flowers will be hand-delivered. 
      • And if you don't have time for this, call us or order here on our website. If you're already one of our clients, we'll have your information and preferences on file, so it can be a very quick, easy process.

    Do you have a clear idea of what you are looking for or would you like guidance and ideas?

    • Most florists don't ask the kinds of questions we ask when we are assisting you with your floral order. For example, at Mother's Day, we'll ask: what room will the flowers spend the most time in and how is that room decorated?

    Goals:

    Next, identify your goals - are you buying flowers as a commodity, ie, the most flowers for the money but the style of design and customer support doesn't matter as much? Or is your goal to have the most emotional impact and in the process have the support of a florist who knows you? The answers to this question can lead you to the most appropriate type of florist to choose.

    • If getting the most flowers for your money - ie, 2 dozen roses for $39.99 - is your goal, and you don't really care if you can ever talk to a person about it, then ordering from one of the websites that offers those kinds of deals is probably just fine.
    • If you're more concerned about interesting, distinctive flowers, and a deep emotional impact, or really touching their heart with a design that reflects their style, then go with a professional, local florist. We are happy to support you and we'll make sure what's important to you is clearly communicated and embraced. 

    Whether sending flowers across the country or around the corner, we will provides the expertise, convenience and service that today’s on-the-go consumers are looking for! We bring all the convenience of ordering flowers online and pair it with all the personal touch and distinctive design or a boutique local florist.

     


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