She shared: "Last year was my first year in business. I was just getting off the ground and I had no money (or good ideas, really) for Christmas gifts for my clients. So I made these cupcakes with little marshmallow snowmen on top....
"Let's just say they didn't turn out like the Pinterest picture. But I delivered them anyway. And I instead of finishing my rounds feeling full of Christmas cheer, I felt embarrassed!
"All my clients had been gracious, but I some of them didn't know what to do with the DIY gift. I knew that more than one cupcake probably went straight into the trash after I was gone.
"I wanted to do better this year. So I came to God's Garden Treasures.
"I can't even tell you how different my experience was this year! This is my 2nd year in business and I was ecstatic to send my clients breath-taking flower arrangements.
"Their faces lit up! They were touched. They were grateful. And I knew they would enjoy the gift throughout the entire holiday!
"Thank you so much for helping me express to my clients how truly grateful I am for them. And I'm really thrilled to be in your Monthly Floral Membership because you help me make sure I'm thanking my clients regularly. The reminders are great!"
Elizabeth's take-aways and tips for business gift giving from this experience?
When you want to express appreciation to a client, your attention to detail makes all the difference.
How you execute effects how your clients feel, and also how you feel. Set a goal to be happy and excited!
Keep the overall goal of the gift in mind, making wise choices about the quality of your gift, since it reflects the quality of your brand and your work.
Decide whether you have time and talent to achieve the intended effect, or whether you want to reach out to a professional.
Sometimes selecting professional support makes the world of difference.
Corollary: DIY isn't always the best way to go. OR money isn't the only resource to pay attention to...
Want to dive more into gifts of appreciation? Here are a couple more articles you might enjoy: