SAME DAY HAND DELIVERY IN TEMPE, PHOENIX. SCOTTSDALE, AND METRO AREA - EASY FAST ORDERING. NO HIDDEN FEES
0

Your Cart is Empty

Part #1 How to build profitable Business Relationships - Tips for standing out with your clients! Build your message from their perspective.

August 02, 2019

Part #1 How to build profitable Business Relationships - Tips for standing out with your clients! Build your message from their perspective.

Many of you are nurturing relationships with clients because you want to express appreciation and build long-lasting relationships. This week, we are exploring tips for building stronger and more profitable, win-win relationships with your business connections, leading to more referrals and happy long-term customers. [In case you missed our blog post/email last week,   here’s a link to the flower care tips for purchasing flowers fresher, and how to care for them so they last longer.]

Building profitable relationships

Relationships are the building blocks of profitable business development and business owners and sales professionals often find it difficult to think of ideas for how to build those tighter connections.

Developing business might feel like a real struggle, but in reality, all it takes is fostering human connection and taking a genuine interest in others.

Today, we’re going to share some simple tips you can use to connect deeply and create positive, profitable business relationships. If you use these tips consistently, you can  drive profitability for your business with less effort and less hustle.

As I’ve learned from clients and helped businesses with their gifting, I’m learning how much more important this is then I’ve ever thought it could be. I’m growing and learning from you, so I wanted to give back some of the top tips I’ve discovered.

 

How to build deeper connections in your business relationships

The tips below are considered the building blocks of profitable business development. The first one is about seeing through your customer’s eyes when you talk about how you can help them. You can use this messaging style in a business conversation, while networking, during a business presentation or even while posting to your social media accounts.

#1 Highlight how your business solves a problem from the customer perspective - how does your service help them achieve their goals?

Jennifer Kahtz, owner and creator of  Emotive Pull Communications. She is a gifted connector and a master at crafting emotive messaging that gets results for her clients. She provides an example of how to transform a message from feature-based to customer-focused.

This how most businesses communicate what they do: 

“I have a company called 
Emotive Pull Communications 
and we do marketing for clients.” 

It’s logical and it makes sense but does it get the response and interest you want? Notice that it’s also very matter-of-fact. When you speak from the customer perspective, you can intentionally add value. Here’s what it sounds like to describe your business in a customer-focused way:

“Emotive Pull is a marketing consulting firm. We grow businesses six to ten times with a proven messaging strategy that connects their hearts to your products or services.”

Notice how we added value from the customer perspective.

Here’s what I used to say about God’s Garden Treasures:

“God’s Garden Treasures is a floral concierge and delivers 
unique floral designs all over the valley.”

Now, after working with Jennifer, this is how we explain who we are:

“God’s Garden Treasures is a luxury floral service that delivers distinctive artistic 
designs so you can create a deeper connection with your most treasured 
relationships and create stronger business relationships, which will ultimately lead to consistent referrals and steady business growth.”

Do you see the difference? Relating to the customer perspective can impact your response, your revenue and ultimately change your business outcomes.

Part #2 How To Build Profitable Business Relationships - Take a genuine interest in their lives

Part #3 How To Build Profitable Business Relationships - G et their attention with Strategic Specificity

Part #4 How To Build Profitable Business Relationships - Come from a place of genuine service or The Power of Reciprocity


Leave a comment

Comments will be approved before showing up.


Also in Flower Delivery News

"Can we come to your Flower studio?"
"Can we come to your Flower studio?"

January 04, 2020

Do people actually come to our flower studio ?

Yes, and it's a different experience. Get the viewpoint of one of our new clients. 

“Amazing customer service. I did not realize that they typically don't do "walk-in, walk-out" appointments. I showed up looking to just pick something out for my girlfriends birthday, and instead of turning me away and making me request a bouquet over the phone or online, she instead took me back into their private shop and flower fridge and helped me pick out individual flowers. Then, she prepared the bouquet and had me priced and checked out within 10 minutes. I'm so thankful for the service, and the flowers were BEAUTIFUL. Give them your business! They will take care of you!”
Alec B. Tempe

Thank you for letting us serve you Alec!

Read More
Merry Christmas from Karin
Merry Christmas from Karin

December 16, 2019

A Christmas and Holiday message from Karin Crawford, our owner and founder! And a couple ideas for the 'grinch' in your life - including our Whoville Tree ;-)
Read More
Brighten a Hospital Stay with Flowers
Brighten a Hospital Stay with Flowers

December 05, 2019

In the hospital for Christmas...two years in a row.

Our touched client who delivered the flowers told us, "This beautiful arrangement was the perfect gift for my friend who had to spend another Christmas in the hospital due to her complications with cystic fibrosis. The fresh pine and roses made the hospital room feel and smell like Christmas." 
Read More