Now that you know how to speak to a client from their perspective, you’ll want to deepen the connection in meetings, which will build trust quickly.
When you take a genuine interest in your client’s life, they will respond to and connect with you. I learned this from a local gal named Margo Brown, Productivity Coach and owner of Wave Productivity. When she meets people in person, she always takes a genuine interest and asks them about their hobbies and interests.
Margo shares, “If you learn your client loves local coffee shops and you see a new one in your local area, you can share it with them and let them know you’re thinking about them.”
Ask yourself, “How many business development people go to this level of thoughtfulness?” Imagine what this could do for your business growth. This is a simple tip that can deepen your bond by showing people you care.
When you take an interest like this, it also makes an impact because you’re showing your prospects that you care even before you get the business opportunity. Connecting like this gives them a positive impression of what it’s like to work with you.