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The extra steps that turned a generic sympathy flower gift into an extra special one.
Did you know that the experience of sending sympathy flowers changes drastically when your florist knows you?
Flowers are all about people, relationships, and celebrating life. Sharing support in a meaningful way is also really important to our clients, and to us.
Here is the story of a sympathy arrangement sent by one of our Members, and how developing a relationship with your florist makes all the difference!
One of our Floral Members asked his admin to call and order flowers for a funeral. We asked our normal questions that allow us to work magic for our members, and the admin didn't know much about the man who had passed, so we really didn't have much to go on. And maybe our Member didn't share his relationship or why he wanted to send flowers to this man's service. We didn't recognize him either. Most florists would have left it at that and delivered a generic masculine sympathy arrangement.
Since our Member ordered the flowers, we went the extra mile, and looked the gentleman up the obituary. When we did, we saw that the man who passed was the father of another Member of ours! (We knew that this member had lost her father, and hadn't known his name to look him up before this). I reached out by text to our other Member, the daughter of the man who passed away, and asked about her Dad, what they were celebrating about his life. She was happy to talk about him, and shared that he was an Arizona cowboy through and through, and loved the desert!
We took all this in and went to work creating a custom arrangement for the service. Below is what we created, and both members were thrilled and appreciated the support in both giving and receiving a customized memorial of a special man's life.
The daughter gave us some clues, sharing that they were using succulents in the arrangements that were pre-purchased through the mortuary (which is why we didn't know about it before-hand - her Dad hadn't known us, and had purchased a funeral home package that included the basic flower arrangements).
I love to forage (either from my own yard, in trash allies around our studio, or at others' invitation) and bring in found elements, and even dried stems or skeletons, such as some shown here.
We included the textures and colors of the desert, succulents, a couple other desert-friendly plants that they could keep, as well as a rope accent, his heritage was well-celebrated in this very personal gift from one long-time friend and colleague to another.
For more help with sympathy/funeral flowers: